
Don't you just hate it when businesses just focus on their brand strategy to earn lots and lots of money from you because of your patronage and they don't do anything to give back to the community? I mean, what's up with that? Will they be existing if not because of the community who patronize their product?
Of course it would be unfair to just accuse every business around that they are insensitive because there really are corporations who try to give back to the community. But there really are some who won't dare part even a single dollar to help worthy causes. They should set aside a certain percentage of what they earn and give back. Haven't they heard of the saying, "Give and it shall be given back to you in many folds"? obviously not. Otherwise they would have been so easy to go and ask help from.
A piece of unsolicited advice, if you want to keep your business growing, then learn to give. Be aware of the many causes that you can join and be truly a part of. The community needs you and you need the community. Giving is like paying it forward - you will still get something from it in the future - and this is one of the wisest and fairest brand strategy that you can use.
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